In case you’re wondering what Asgardia is all about and what it means that I and my husband, Geoffrey Holmes, are Members of Parliament, I thought I’d offer some explanation! What is Asgardia? Hold on to your hats: Asgardia is a new nation—a space nation. For the moment, it’s primarily…
Are you working harder or smarter when it comes to your social media marketing? I see it time and again. Business owners working to generate brand new content on a daily, weekly, bi-weekly, or monthly basis—write new content, send it out, repeat the process. It isn’t necessarily a bad system……
Are you getting the most out of your content? Nowadays, it’s all about content. Marketers and social media experts all agree that engaging content is the key to building your audience and increasing your client base. One of the best ways to present this content is to have an active business…
“Outsource my your writing!? How would someone else possibly know what to write?” When it comes to ghost blogging, there are some obvious ghost blogging question. As an expert in your field, you’re surely wondering, how could someone else possibly know what to write about? Good question. But here’s the…
I used to hate Twitter. I just did not get it. You may feel that way too, and I completely understand. However, in my time growing and developing my expertise as a social media marketer, I’ve come to see how Twitter, when properly used, is the most important social media platform…
Everywhere you look, marketers and social media experts are touting the importance of content. It’s important to have engaging content to build your audience and increase your client base. But how are you supposed to get that content? When you’re running a business, you’re busy with your regular day-to-day operations.…
When you hear that Periscope or Blab or Instagram are all the rage, you might think that you have to get on every single social media platform. While it’s important to keep your ear to the ground, it’s much more critical to understand WHO your target customers are. That will help…
The Surprising Volume of Content That’s Actually Written by Other People ~When’s the last time you read a blog? What about the last article you read by a professional expert in their field? You might be surprised to learn that the person, professional, celebrity, or field expert that you were so…
Often, the biggest obstacle to having a new website launched isn’t the design or the programming; it’s getting your team on the same page so that the web designer can get the go ahead to move forward. Particularly when there are a lot of stakeholders involved, it can be difficult…
How to Respond to Negative Comments on Social Media
Do you know how to respond to negative reviews and comments on social media? From Facebook and Twitter to TripAdvisor and Yelp, social media helps us to connect with our customers. Unfortunately, this also open us up to criticism. How do you react when someone says something negative about your…