Social Media Marketing: more than meets the eye

Social media has become essential to businesses of all size. Small businesses in particular can profit from a strategic and cost effective social media marketing plan. However, ad hoc social updates made on the fly just aren’t sufficient. Tweeting, Facebooking, Instagram, LinkedIn, leveraging Google+ for search engine optimization… These critical social media efforts are time consuming and, in order to be successful, need to fit into a large strategy.

Either you’re spending too much time trying to manage social media yourself without a proper understanding of what a successful campaign entails, or you’re neglecting social media altogether. Did you know that a successful Twitter campaign requires a minimum of 3 tweets a day? Do you know how to engage and build a dialogue with your audience over several posts and days that leads to more shares, more followers, and more visits to your website, inevitably resulting in more sales? It takes time, strategy, and dedication to be successful, however, with me behind the reigns, a good campaign can be cost effective and you will see a return on your investment.

Investing in a social media presence is necessary; in today’s market, the value of social media cannot be ignored. To be successful, your online presence needs to fit into a bigger marketing strategy.

As a social media expert, I will implement and execute the campaign that you need to:

  1. Connect with your audience; know them, understand them, make a real connection with them.
  2. Give your audience the chance to get to know you as much as you’re getting to know them.
  3. Build a trusting relationship by understanding their likes, hopes, and needs.
  4. Use the relationship that’s been established through social media to make the sale and to engage repeat customers.

This is what I do every day, and I’m really good at it. I’ll do the heavy lifting. I’ll partner with you to make sure your message gets across. I’ll build your social media presence through a “macro” multi-platform campaign, while also managing the “micro” details through intimate tweet-by-tweet relationship building.

Click here for a full list of my services.

Please contact me for more information.