Are you working harder or smarter when it comes to your social media marketing? I see it time and again. Business owners working to generate brand new content on a daily, weekly, bi-weekly, or monthly basis—write new content, send it out, repeat the process. It isn’t necessarily a bad system……
Are you getting the most out of your content? Nowadays, it’s all about content. Marketers and social media experts all agree that engaging content is the key to building your audience and increasing your client base. One of the best ways to present this content is to have an active business…
I used to hate Twitter. I just did not get it. You may feel that way too, and I completely understand. However, in my time growing and developing my expertise as a social media marketer, I’ve come to see how Twitter, when properly used, is the most important social media platform…
When you hear that Periscope or Blab or Instagram are all the rage, you might think that you have to get on every single social media platform. While it’s important to keep your ear to the ground, it’s much more critical to understand WHO your target customers are. That will help…
I manage the digital marketing for a wide range of clients, from small businesses to larger organizations across Canada and the United States. Social media is an incredible marketing tool, and small businesses can leverage this tool at no cost when they execute a campaign themselves, or at very low costs…
Social media has become essential to businesses of all size. Small businesses in particular can profit from a strategic and cost effective social media marketing plan. However, ad hoc social updates made on the fly just aren’t sufficient. Tweeting, Facebooking, Instagram, LinkedIn, leveraging Google+ for search engine optimization… These critical social media efforts…
What some people find to be a chore, I actually love. Social media snippets are like short headlines meant to catch people’s interest and engage a new or existing audience. There’s a creative process combined with a systematic formula that can be applied for social media content creation that I really…
How to Respond to Negative Comments on Social Media
Do you know how to respond to negative reviews and comments on social media? From Facebook and Twitter to TripAdvisor and Yelp, social media helps us to connect with our customers. Unfortunately, this also open us up to criticism. How do you react when someone says something negative about your…