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Social Media Marketing


Social media has become essential to businesses of all sizes. Small businesses in particular can profit from a strategic and cost effective social media marketing plan. Ad hoc social updates made on the fly just aren’t sufficient. Tweeting, Facebooking, Instagram, LinkedIn, leveraging Google+ for search engine optimization… These critical social media efforts are time consuming and, in order to be successful, need to fit into a larger strategy.

Chances are, you’re either neglecting social media altogether, or you’re spending too much time trying to manage social media yourself without a proper understanding of what a successful campaign entails.

Did you know that a successful Twitter campaign requires a minimum of 3 tweets daily? Actually, 4-6+ tweets daily is optimal. It’s also important to share your “evergreen” articles and blog posts periodically to drive attention back to your website.

Do you know how to engage your audience and build a dialogue with potential customers over consecutive days and across several posts and updates to generate more shares, more followers, and more visits to your website?

In today’s market, the value of social media cannot be ignored and is worth every penny of your investment. To be successful, your online presence needs to fit into a bigger marketing strategy.

As a social media expert, I will implement and execute a campaign to:

  1. Connect with your target audience; know them, understand them, make a real connection with them.
  2. Give your audience the chance to get to know you as much as you’re getting to know them.
  3. Build a trusting relationship by understanding their likes, hopes, and needs.
  4. Use the relationship that’s been established through social media to make the sale and to engage repeat customers.

I work inside the social media world every day, and I’m really good at it. I’ll do the heavy lifting. I’ll partner with you to make sure your message gets across. I’ll build your social media presence through a “macro” multi-platform campaign, while also managing the “micro” details through intimate tweet-by-tweet relationship building.

A relationship building strategy is necessary to build brand awareness and to increase sales. To be successful on social media, the marketing process takes time, strategy, and dedication. Give me the reigns, and I can execute a strong, cost-effective campaign that will show you a worthwhile return on your investment.

 Social Media Packages Entry Basic Intermediate Advanced Expert
Content Creation y y y y y
Implementation y y y y y
Social Media Tools & Professional Coordination y y y y y
Platform Management y y y y y
Monthly Reporting y y y y y
Monthly Content Review & Client Approval y y y y y
Monitoring of Social Interactions y y y y
Response to Follower Engagement y y y y
Active engagement with networks y y y y
Creation of Custom Visuals y y y y
Creation & Monitoring of Boosted Ads y y y y
Twitter 14 21 28 35 42
Facebook 7 7 14 14 14
LinkedIn 7 7 14 14 14
Total Posts/Week 28 35 56 63 70
Custom Visuals 0 6 8 10 12
Boosted Ads 0 3 4 5 6
Total Posts/Month 28 44 68 78 88

*All packages are scaled and customized based on your unique business requirements.

Social Savvy Upgrades: 

Advanced LinkedIn with Active Networking

Build your network and industry visibility. I’ll conduct active LinkedIn networking on your behalf by engaging with targeted contacts to establish your presence and drive your message.

Instagram Engagement

A coordinated Instagram campaign with daily images, strategic tagging, engagement with your followers, & regramming other appropriate content will solidify your Instagram presence and build your brand recognition.

Pinterest Marketing

Leverage Pinterest to build your brand. I’ll manage strategic campaign with daily and weekly content population to push your Pinterest followers to your website and other social media platforms.   

Please contact me to discuss your specific requirements.

Newsletter/Ezine Services

~Whether you use Mailchimp, iContact, Constant Contact, another online newsletter service, or you’re just getting started and you’d like recommendations, I’ve been managing e-newsletter campaigns for over 15 years and execute your campaign for the highest level of success.

Contact me to discuss your unique business needs. 

Click here for a full list of my services.


Request a quote/rate list.


Social Media Resources

How to Respond to Negative Comments on Social Media

Do you know how to respond to negative reviews and comments on social media?

From Facebook and Twitter to TripAdvisor and Yelp, social media helps us to connect with our customers. Unfortunately, this also open us up to criticism.

How do you react when someone says something negative about your business?

If you’re...Read More »

Create an Evergreen Social Media Library for Branding & Efficiency

Are you working harder or smarter when it comes to your social media marketing?

I see it time and again. Business owners working to generate brand new content on a daily, weekly, bi-weekly, or monthly basis—write new content, send it out, repeat the process. It isn’t necessarily a bad system… but...Read More »

Doing it Right: Blogging in Tandem with Social Media Marketing  

Are you getting the most out of your content?

Nowadays, it’s all about content. Marketers and social media experts all agree that engaging content is the key to building your audience and increasing your client base.

One of the best ways to present this content is to have an active business blog. Read More »

Why Every Business Should Be Active On Twitter

I used to hate Twitter.

I just did not get it.

You may feel that way too, and I completely understand. However, in my time growing and developing my expertise as a social media marketer, I’ve come to see how Twitter, when properly used, is the most important social media platform for most...Read More »

Social Media Marketing: Determine your Platforms

When you hear that Periscope or Blab or Instagram are all the rage, you might think that you have to get on every single social media platform. While it’s important to keep your ear to the ground, it’s much more critical to understand WHO your target customers are. That will help...Read More »

The Small Business Marketing Plan (DIY Guide)

I manage the digital marketing for a wide range of clients, from small businesses to larger organizations across Canada and the United States. Social media is an incredible marketing tool, and small businesses can leverage this tool at no cost when they execute a campaign themselves, or at very low costs...Read More »

Social Media Marketing: more than meets the eye

Social media has become essential to businesses of all size. Small businesses in particular can profit from a strategic and cost effective social media marketing plan. However, ad hoc social updates made on the fly just aren’t sufficient. Tweeting, Facebooking, Instagram, LinkedIn, leveraging Google+ for search engine optimization… These critical social media efforts...Read More »

Why I love Content Creation for Social Media

What some people find to be a chore, I actually love. Social media snippets are like short headlines meant to catch people’s interest and engage a new or existing audience. There’s a creative process combined with a systematic formula that can be applied for social media content creation that I really...Read More »